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Avenue No. 1

A sophisticated blend of resinous woods, florals, and warm spices, anchored by vanilla, musk, and patchouli. A fragrance that reflects the grandeur and elegance of Dubai.

Safe & Clean
Non-Toxic Formulations
Ethically Sourced Ingredients
Non-Allergy Causing
Size
AED 200
AED 200
Sale Sold out
Fragrance Description
A fragrance as grand and captivating as the world’s most iconic shopping destination. It opens with a luminous blend of elemi, styrax, wormwood, and olibanum, evoking intrigue and sophistication. At its heart, the warmth of geranium, pimento, and rose adds vibrance and depth. The journey settles into a refined base of vanilla, rockrose, vetiver, musk, and patchouli — leaving behind an elegant, lingering impression. A scent that embodies cosmopolitan luxury, energy, and timeless allure.
Fragrance Pyramid / Ingredients
Top notes: Elemi, Styrax, Wormwood, Olibanum

Middle notes: Geranium, Pimento, Rose

Base notes: Vanilla, Rockrose, Vetiver, Musk, Patchouli
Fragrance Classification
Fragrance wheel classification: Oriental

Mood: Elegant
Sustainability
Cruelty free fragrances

Our perfumers are passionate about creating home fragrances of the highest caliber, using a blend of ethically sourced ingredients. By combining man-made ingredients, essential oils, we achieve the perfect balance between safety and sustainability.

Rest assured, our fragrances are cruelty-free, vegan, and sustainably sourced, reflecting our dedication to ethical practices. Experience the world of exquisite scents where luxury meets conscious living.

Clean, Safe Formula

Our scents are free of Phthalates, benzene, formaldehyde, toluene, and other common carcinogens. Safe for kids and pets.
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Pick Your Ensō Diffuser

This cutting-edge cold-air diffuser revolutionizes how scents are dispersed, utilizing purified air instead of water or heat. The outcome. A pristine, consistently delightful scent journey.

Find your unique fragrance

The Ensō

For medium to large rooms, scents up to 1000 sq ft.

The Mini Ensō

Luxurious portability for scents on the move.

Fragrance that lingers—in all the best ways.

See what people are saying about the blends they keep coming back to.

"Smells expensive (in the best way)."
I’ve tried candles, sprays, you name it. Nothing has come close to this level of scent quality and consistency. It just feels luxe.
— Nadine S.
Customer Review
"Every I°SCENT fragrance feels curated and intentional. "
I’ve never experienced scents this balanced, clean, and mood-shifting.
— Casey J.
Customer Review
"Finally, fragrance that smells designed."
I°SCENT fragrances don’t just smell good—they feel crafted. No harsh notes, no synthetic edge—just pure, elevated fragrance.
— Jordan M.
Verified Review

FAQs

Are the fragrances safe and non-toxic?
Yes. All of our scents are crafted without parabens, phthalates, or synthetics—just clean, skin-safe ingredients that are kid and pet safe.
How long does the fragrance last?
Each capsule lasts up to 60 days, depending on your scenting schedule and diffuser intensity settings. No dilution, no waste—just long-lasting luxury.
Who crafts your scents?
All I°SCENT fragrances are developed by master perfumers using only the highest-quality ingredients. Every blend is thoughtfully composed to deliver a balanced, complex, and elevated scent experience.