Press

ISCENT press room

Facts, photos and contacts for editors and journalists. All photos may be used for editorial coverage of ISCENT.

Media enquiriesHussain, Marketinghussain@iscent.com

At a glance

Founded: December 2016, Dubai
Founder: Saif Madhat
What we make: Cordless scent diffusers for the home and car, and more than 40 fragrance oils. ISCENT also scents offices, showrooms and hospitality spaces across the UAE.
The Ensō: A cordless, rechargeable diffuser in gold, silver or black.
Prices (UAE): Ensō AED 1,100. Ensō Mini AED 550. Fragrance oils from AED 40 to AED 250.
Where to buy: iscent.com and Virgin Megastore in the UAE, Qatar, Bahrain and Oman. In the United States: us.iscent.com, and Nordstrom.com through Nordstrom Marketplace.
Design patent: The Ensō's design was granted US Design Patent D1,153,629 on 13 October 2026.

About ISCENT

ISCENT is a Dubai scent design company, founded in December 2016. It creates cordless diffusers and fragrance oils for the home and the car, led by the Ensō, whose design received a US design patent in October 2026, and it scents offices, showrooms and hospitality spaces across the UAE.

The founder

Saif Madhat founded ISCENT in Dubai in December 2016. Before that, he was managing director of ScentAir MENA, the Middle East arm of the US scent marketing company, where he brought scent marketing to hotels and retailers in the UAE (The National, 2012).