Saif Madhat — Founder, ISCENT

Saif Madhat is the founder of ISCENT, a Dubai-based home-fragrance house. He works hands-on with every oil in the collection — sourcing notes, testing compositions in real rooms and seasons — and writes about the art of home scenting: how to choose a scent, diffuse it well, and compose a home the way a fine fragrance is composed.

Saif writes the ISCENT journal, covering fragrance families and notes, room-by-room scenting, and the craft of living with scent.

Connect with Saif on LinkedIn