The results are in, happier customers that remember your brand and linger longer. Academic and industry research reveal that incorporating scent has a profound impact on how consumers regard a brand. The right ambient scenting solution can enhance the in-store experience, creating a comfortable and positive environment which can subtly prompt consumers to spend more time in retail environments and increase consumer spending.

Diffusing the right aroma can reinforce your brand identity, create the perfect ambiance for your clients, employees and guests, and differentiate your business from your competitors.

A consulting firm introduced the U.S based shoe brand, New Balance to Chinese shoppers through a sensory store experience. A nostalgic wood and leather scent was used to convey the heritage and craftsmanship of the brand. Shoppers spent twice as much money compared to similarly sized stores elsewhere because the atmosphere induced them to linger. “The longer a customer stays in a store, the more they spend” (Equal Strategy consulting firm).